Company:
"Interview.Now" https://connect2agencies.com/
Objective:
As the sole creative led on the team I was tasked with launching usability testing on the "Connect 2 Agencies" new site. As well as with creating, managing, and data collection aspect of the branches social media outlets.
Mission:
The mission of "Connect 2 Agencies" was to connect public safety workers directly to hiring police departments, firehouses, etc. Bellow is a sample explanation on the companies website that further communicates to users from the hiring perspective of the utilization from the site.
"1- Claim Agency Directory Listing Page
The best way to start managing your agency listing is by claiming it so you can update your agency information. No coding experience necessary!
2- Update Information, Opportunities, and Pay Incentives
Add in agency information to highlight current opportunities, FAQs, recruitment or showcase video, directions, salary, and pay incentives.
3- Manage Agency Listing
Use the Dashboard to monitor agency listing page traffic, new job seeker leads, and form submissions."
Previous Site Imagery:
Tasks + Objectives throughout Internship:
Hold usability tests for website before launch.
Create a cohesive branding for the social media pages.
Design social media posts across Instagram, Facebook, and Twitter.
Research trends, hashtags, and competitors to promote brand awareness.
Record the data insights from social media campaigns.
Usability Tests:
Example of User Experience Testing Recording Tasks and Notes:
Tasks - Tip: Make sure you ask participants to (think out-loud especially if they get confused on any tasks.)
1. Locate our chat box feature and click through the options, let us know if there is
something that doesn’t make sense
2. Sign into your Connect Account to edit your profile
a. Username:
b. Password:
3. Find the article titled “Police Officer Benefits and Incentives”
4. In the scenario that you were part of an agency interested in accusing our service; how would you (add a listing?)
5. In the scenario that you were interested in researching (police departments) in your area to apply for; take me through the journey of where you would click.
6. Where would you click to (contact) our Team and ask questions?
7. If you had a magic wand what would you do to improve the site's user experience?
8. Lastly do you have any design or visual layout edit suggestions?
Findings:
Task
Hold usability tests for website before launch.
From task one I learned that the site did need a few changes from navigational aspects to design.
Task
2. Create a cohesive branding for the social media pages.
Task
3. Design social media posts across Instagram, Facebook, and Twitter.
Task
4. Research trends, hashtags, and competitors to promote brand awareness.
Task
5. Record the data insights from social media campaigns.
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